Essential Duties and Functions   Educate students and families about the college admissions process and provide a supportive environment to reduce anxiety   Help students relate their abilities, aptitudes and interests to current and future educational and occupational choices   Helps students set realistic goals, develop decision-making skills and accountability   Keep abreast of issues and trends in college admission and higher education, including attending professional conferences, maintaining membership in SACAC, NACAC, ACCIS and College Boar